THE BUSINESS
Anastasia Petruseva’s private psychology and Gestalt therapy practice for individual and couples work online.
CASE STUDY / PSYCHOLOGY / PROFESSIONAL SERVICES
Petruseva.com
A professional psychology site that feels safe without becoming vague.
View live site ↗THE QUESTION
How do you build trust and explain professional services without making the page either clinical and cold or full of generic wellbeing language?
THE LANGUAGE
Calm, specific and human. The language of the client’s lived situation first; professional credentials when they help reduce uncertainty.
THE POSITIONING
A place where a person can exhale, understand what is happening and find support without being pushed into a sales funnel.
THE STRUCTURE
A page starts
before Figma.
Emotional recognition first, then services and situations, professional grounding, approach and a low-pressure contact path.
WHAT WE DID
Thinking first.
Website second.
- Business breakdown
- Audience language
- Positioning
- Copy
- Art direction
- Responsive design
- Development
- SEO structure
THE RESULT