THE BUSINESS
Anton works with founders of small international B2B companies on personal selling, public visibility and handing client relationships over to their teams.
CASE STUDY / B2B SALES / FOUNDER ADVISORY
Anton Vert
A personal advisory site about B2B sales through trust, relationships and public visibility.
View live site ↗THE QUESTION
How do you turn years of personal sales experience into a clear advisory offer without making it sound like generic lead generation or a standard sales playbook?
THE LANGUAGE
Meetings, conferences, negotiations, content, trust and careful client handovers. Concrete business situations rather than abstract promises.
THE POSITIONING
Personal, public, systematic: build trust through direct relationships and visibility, then pass client work to a team without losing context or communication quality.
THE STRUCTURE
A page starts
before Figma.
A direct promise first, then situations where Anton helps, his experience, three-part approach, books, formats of working together and clear contact options.
WHAT WE DID
Thinking first.
Website second.
- Business breakdown
- Audience language
- Positioning
- Copy and information architecture
- Art direction
- Responsive design
- Development
- Technical SEO
THE RESULT